아마존에서 제품 노출 순위를 높이기 위한 방법

2016-01-142016-01-31 이화백 0 Comments Amazon, 아마존

‘How to Rank Your Products on Amazon – The Ultimate Guide’를 간략히 정리 했습니다.

Top 25 Amazon Ranking Factors (A9 Algorithm)

Conversion Rate Factors

Sales Rank(More sales mean higher rankings)

많이 판매한 셀러가 보다 높은 랭킹을 가져가고, 높은 랭킹이 더 많이 팔게 한다.

Customer Reviews

고객 평가 리뷰 수와 점수(별점)가 높을 수록 상위 랭크

Answered Questions

Image Size & Quality

1000px x 1000px 이상

Price

검색 시 동일 제품군은 가격이 낮을 수록 상위 랭크

Parent-Child Products

Many sellers create multiple listings for variations of the same product. This is suboptimal.

This has several benefits:

It maximizes your customer reviews, since Amazon will combine your similar products into a single primary product page. 고객 리뷰 극대화
It makes the most sense from a UX standpoint; keeping customers on the same page makes it more likely they’ll buy your product. UX 관점에서 유의미
Amazon has shown a preference for ranking products with multiple options in their listing. 옵션이 있는 제품에 랭킹 우선권

Time on Page & Bounce Rate

페이지 체류 시간↑ 이탈율↓

Product Listing Completeness

제품 리스팅 시 모든 필드를 가득 채우도록.. 검색결과의 탑 랭크를 위해..

Relevancy Factors

Title

가능한 많은 키워드를 갖어가라

Features / Bullet Points

Bullet Points has to include ‘디테일 & 키워드’. Also, they’re easily readable.

Product Description

http://www.amazon.com/gp/product/B000F49XXG/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B000F49XXG&linkCode=as2&tag=httpwwwsparke-20&linkId=B2B24KBKL6BYBUAF

Brand & Manufacturer Part #

Brand와 Manufacturer Part Number를 포함시켜라.

Specifications

최대한 채워줘

Category & Sub-Category

When setting up your product listing, make sure you put your product in the most relevant, narrow category possible.

Search terms

Seller Central account, the Search and Browse help page is worth reading.

First, I’ll spell out the guidelines:

There are five fields that accept 50 characters each.
You do not need to repeat any words
Commas will be ignored
Quotation marks will unnecessarily limit your keyword
Including multiple variations of the same word is unnecessary
Including common misspellings is unnecessary
Order of the search terms may matter
Do include synonyms or spelling variations (e.g. include sun screen and sunscreen)

Source Keyword

Here’s a neat little Amazon ranking hack you can do to take advantage of this factor:

Construct a URL for your product listing using the [&keyword=your+keyword] query (append the code inside the brackets to your product URL).
Use a link shortening service like bit.ly to create a shareable link to that URL.
Drive traffic to the shortened link.

Customer Satisfaction & Retention Factors

Negative Seller Feedback

Order Processing Speed

In-Stock Rate

재고관리 잘하자.

Two of the big customer satisfaction metrics are Percentage of Orders Refunded and Pre-Fulfillment Cancellation.

Perfect Order Percentage (POP)

Order Defect Rate (ODR)

Important! Buyer-removed negative feedback does not count towards your ODR. So, it really pays to address each and every one of your customers’ issues.

Exit Rate

Packaging Options

An easy way to do this – seen in the example above – is to use Fulfillment by Amazon to offer Frustration Free Packaging.

참고: http://www.amazon.com/b/?_encoding=UTF8&camp=1789&creative=390957&linkCode=ur2&node=5521637011&tag=httpwwwsparke-20&linkId=CSMWK4LONZNY4PUC

Key takeaways from The Ultimate Guide to Ranking Products on Amazon:

Maximum RPC (Revenue Per Customer) is Amazon’s top goal.
Amazon’s A9 algorithm uses conversion rate, relevance and customer satisfaction to rank products.
Fill out as much of your product listing page as possible, using as many keywords as possible.
Use FBA (Fulfillment by Amazon) to automate customer satisfaction.
Find ways to encourage customer reviews, and do everything you can to keep your customers happy.
Above all: More sales = higher rankings = more sales

Original source : http://startupbros.com/rank-amazon/

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